Posted by Sean Patterson on Tuesday, March 17, 2009
To me Google's Analytics is as important as indexing your site
with Webmasters tools. Analytics provides statistical data about your site so
you can keep very close tabs on axactly how your site or blog is performing on
a day to day, week to week, month to month or even year to year basis.
The kind of data provided is vast and can be broken up into very
small groups of information, you'll get info on your visitors, how many there
have been, how many new ones vs old ones, how many return visits, etc, you'll
also get info on exactly where in the world your site is being accessed from
helping you make informed decisions about your content or target market, for
example, you'll exactly how visitors got to your site, be it direct traffic,
referral links from sites where your ads appear, search engines, etc.
There is such a wealth of information provided by Google
Analytics it would be just a waste of time to try to cover any more of them,
use it for yourself and tailor the benefits specifically to your personal
needs. Signing up with Analytics is also free as are webmasters tools so
there's no reason not to take advantage of it.